Grow revenues with Openlot

Grow revenues with Openlot What are the key benefits for players? Convenience, play any time, any where Mobile phones and the Internet are becoming more pervasive. There are 16 billion SMS messages sent each month. A mobile/Internet lottery is in line with the life style of 18-35 year olds and makes it more convenient for everybody to play. A player can buy a ticket at any time at any place. Easy to start playing With the press of a button on a player's own mobile phone, he can start playing. Openlot has several intuitive, easy to understand, ways to start playing for novice players. More fun and interactivity The phone and the Internet can be used to make a lottery game fun and exciting. New game formats such as instant or hourly lotteries are very suitable for the mobile phone. Special ring tones and pictures add to the excitement of winning. Better control of the game The player can easily change his preferences and settings. Also, he can view his transaction history real time. What are the key benefits for lotteries? Attract new players SMS and the Internet connect with the life style of 18-35 year olds. Buying lottery tickets through a simple SMS, MMS or Internet message attracts players that feel less comfortable with traditional distribution channels. Direct communication with players With Openlot, lotteries can directly reach players, for example to promote a new game or to alert a player to the Jackpot. Openlot also makes it possible to get to know the players and to learn from their behaviour. This can be used to prevent addiction or to know what new games to design. Higher revenues per player With the mobile phone, players can instantly buy more tickets wherever they are. If a Jackpot reaches a high amount, players can easily buy more tickets. Reduced distribution costs When a player buys a ticket right from the Internet or their mobile phone, the lottery can save substantially on distribution costs. Easy to use Openlot has an easy to use, familiar and intuitive web browser interface for support staff and lottery management. Little training time is required to become familiar with the system. Prevent compulsive playing With Openlot, the lottery knows who is playing at any time and has complete control over the player behaviour. Openlot has a large range of parameters to prevent compulsive gaming. Limits can be set on the number of games per period, on the total amount played per game or per period or on the amount of money that is transferred to and from bank accounts. Potentially compulsive players are automatically detected and denied access to the system. Easy to connect with existing lottery systems For lotteries that operate an online system and would like to connect that system with a mobile channel, Openlot’s completely open architecture can easily interface with those systems and those of the lottery's business partners. Thus offering one game through traditional channels, mobile phones and the Internet with just one point of control. It is also possible to offer games via just one channel or a combination of channels. Secure and scalable Together with IT partners, Sun Microsystems and Hewlett Packard, Openlot created a completely secure solution for lotteries. All hardware and software components are full redundant. The Unix or Solaris processing engine ensures dependable performance. The system can be duplicated over multiple data centers to protect against natural disasters. Full reporting and analysis Openlot uses a relational database and reports can easily and quickly be made by the system and by using standard industry tools. Effective against cross-border operators Over the last couple of years, operators from non-regulated territories have been established that take advantage of new media to penetrate other markets. By using Openlot, fully regulated lotteries take away the ability from these operators to satisfy the demand from consumers to play on their phones and via the Internet. Please contact information@Openlot.com for case studies.